Spirited Union

The world's first botanical rum brand, built end to end and scaled worldwide.

Category: Botanical Rum
Scope: Development, Design, Distribution
Highlights: World's first botanical rum brandFounded 2017 · developed and produced in-houseActive in 22+ countries500,000+ bottles soldMultiple international awards

Brand, Liquid, Design & Distribution

Spirited Union is the world's first botanical rum brand, and the distillery at the heart of Brandbox. Founded in 2017 and developed and produced in-house in Amsterdam, it has grown into a globally awarded range. Proof of what happens when liquid, design and distribution live under one roof.

Close-up of the Spirited Union pineapple rum label with embossed seal

Embossed foil seal on the Spirited Union coconut rum label

Neck labels and cork closures of Spirited Union botanical rum bottles

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